When your first job at age 5 is making organic carrot juice in the kitchen of the health food store, nutrition really is in your blood. Max grew up watching his Grandmother and Father working with clients and was soon ordering products for the store, stocking shelves and leading customers to the various products to talk to them about their benefits.
Max went on study classical ballet at Lincoln Center in New York City, becoming a professional ballet dancer at age 17. Throughout his career in the U.S and Europe, he used his knowledge of supplementation to heal faster from injuries and help others to do so. On retirement, Max earned a Bachelors Degree in Business Administration, a Swiss Handels Diplom and became a Certified Nutritionist.
He returned to Dallas to take the helm of Plaza Health Foods and has expanded on what his family built. Borrowing from his athletic background, Max added exercise classes and massage therapy services to the store offerings. He also created the Plaza Health Foods brand of supplements using the finest materials and production techniques available.
As a Certified Nutritionist, Max uses his knowledge of Chemistry, Physiology and Anatomy everyday to educate his clients on how their body works in both health and disease. Serving four generations of clients brings a variety of challenges with both very young and elderly clients. Helping people understand how their body works and seeing them get better through sound nutritional advice is what motivates Max.